SC Utility News Digest - a Service of the Terreni Law Firm, LLC
Tuesday, July 24, 2012
In Energy Conservation, a Focus on Bragging Rights - NYTimes.com
Diane Cardwell
But utilities hope to tap into the same dynamic that works for video games and applications like Foursquare, where users compete against one another to earn bragging rights, like becoming “mayor” of a favorite restaurant.
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