Thursday, December 2, 2010

Post Tech - FTC recommends 'Do Not Track' program in Internet privacy report

Cecilia Kang
"The FTC said it supports a Do Not Track program that would have to be established by legislation or potentially “robust, enforceable self-regulation” by advertisers and Web companies. Such a mechanism would likely be a persistent cookie on a consumer’s browser that would convey to Web sites that the user doesn’t want to be tracked or receive targeted advertising. Leibowitz said in a call with reporters that Google, Apple and Mozilla have all experimented with Do Not Call browser technology."

No comments:

Post a Comment

Blog Archive